foam

the new sony campaign featuring 460 million liters of foam. i don't care if it is an advert, just watching it makes me feel happy. 

like the mastercard airport advert last christmas, which surprised by being the most emotive program amongst the seasonal offerings, there is something infectious about watching members of the public expressing joy.

we need royal de luxe back. maybe liverpool september 08?

warren ellis from the woefully underrated dirty three composed the piano for the sony spot.